SFIA · March 12, 2026
2026 Topline Participation Report release
US residents ages six and older; sport, fitness and leisure participation in 2025. Participation is not the same as regular engagement.
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Know what the
numbers describe.
We use primary industry research to frame questions, not to promise results. Definitions, geography and dates matter.
Figures on this website describe different populations and revenue categories. Participation counts do not equal customers; industry forecasts do not predict an individual business’s performance. Our strategic implications are analysis, separate from the original findings.
Last editorial review: October 26, 2026. Source links may change and reports may require registration or payment.
USTA · April 16, 2026
US tennis participation reaches record high
US tennis participation in 2025, based on Physical Activity Council research. A participant count, not a revenue estimate.
Visit primary source ↗National Golf Foundation · January 30, 2026
Golf’s state of industry in three minutes
US golf participation through 2025. On-course and combined on/off-course populations must be distinguished.
Visit primary source ↗Deloitte · April 8, 2026
Women’s elite sports: 2026 revenue outlook
Global elite women’s sport; 2026 forecast across commercial, broadcast and matchday revenue. Not a measure of the whole sports industry.
Visit primary source ↗McKinsey & WFSGI · March 4, 2025
Sporting Goods 2025: The new balancing act
Global sporting-goods industry outlook, including a 2024–2029 growth projection. Forecasts are not guaranteed outcomes for individual businesses.
Visit primary source ↗Deloitte Insights · February 17, 2026
2026 Global Sports Industry Outlook
Industry outlook on commercial strategy, technology and the changing sports ecosystem. Used as strategic context.
Visit primary source ↗Outdoor Industry Association · Research resource
Outdoor participation research
Primary industry research library. Editions and populations vary; consult the individual report before applying a figure.
Visit primary source ↗Nielsen · December 11, 2025
Tops of Sports: audience and media research
Sports audience measurement and media trends. Audience reach does not establish purchase intent.
Visit primary source ↗NFL Play Football / NFHS · 2025–26 survey
High-school football participation and girls’ flag growth
US high-school athletics participation, as reported from the NFHS survey. These figures describe school sport, not total football revenue or every age group.
Visit primary source ↗Outdoor Industry Association · 2026 report · 2024 participation
2026 Hiking Report executive summary
US hiking participation among people aged six and older; not all endurance and outdoor activities.
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