Field Notes
Research, industry reading and practical thinking on the business of sport.
Our analysis and practical guidance.
Strategy · 4 min read
How to move from an industry headline to a useful business decision.
Read the perspective ↗Digital · 4 min read
What sports businesses should make clear before asking for an enquiry or booking.
Read the perspective ↗Marketing · 3 min read
A practical way to connect your message, channels and business priorities.
Read the perspective ↗The research desk
Curated reading, reviewed October 26, 2026. These are our short reading notes, not a live news feed. Original reporting and research open on the publisher’s website; access may require a subscription.
6 research notes
Participation
SFIA’s latest topline release provides a broad view of US activity. For business owners, the useful next step is understanding their own audience and repeat engagement.
SFIA · March 12, 2026
Read the original source ↗Women’s sport
Deloitte’s 2026 forecast highlights commercial momentum at the elite level. Smaller businesses still need to define their specific opportunity.
Deloitte · April 8, 2026
Read the original source ↗Racquet sports
USTA reports another year of growth. Clubs and brands can use the national signal as a starting point for audience and offer research.
USTA · April 16, 2026
Read the original source ↗Golf
NGF’s industry overview covers on-course and off-course activity. Different formats call for different propositions and customer journeys.
National Golf Foundation · January 30, 2026
Read the original source ↗Brands & retail
The McKinsey and WFSGI outlook considers the relationship between growth and productivity. A launch plan should account for margin and delivery as well as demand.
McKinsey & WFSGI · March 4, 2025
Read the original source ↗Media & audiences
Nielsen’s report offers context on sports media and audience trends. Use the original methodology before applying a finding to your own customers.
Nielsen · December 11, 2025
Read the original source ↗No notes match your search.
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